Rachel lauder-lyons

Estée Lauder was the daughter of Hungarian Jewish immigrants.

According to the book Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, Estée Lauder was born Josephine Esther Mentzer in 1908 in Queens.

Her father was Max Mentzer, a Hungarian Jewish man who immigrated to the United States in the 1890s.

Her mother Rose also left Hungary in 1898, but came to join her first husband with their five children. The historical record is fuzzy, but within seven years of arriving she had left her first husband and married Max Mentzer instead.

She got her start by selling cosmetics in a beauty salon.

Estée's uncle John Schotz was a chemist with his own cosmetics company, New Way Laboratories. She would sell his products for him.

The story goes Lauder was getting her hair done and was approached by the salon's owner about her "perfect skin." Lauder says in her autobiography that she came back to the store and gave the salon owner a makeover with her uncle's products.

The owner was so impressed that she let Estée sell the creams and cosmetics out of the salon.

She revolutionized the beauty world by becoming the first company to give out product samples.

After WWII, Estée wanted to reach a larger market, and moved her products to department stores such as Saks Fifth Avenue and Neiman Marcus.

She became an instant success thanks to her talent for sales — she believed in making contact with every customer and providing free makeovers. She also started giving out product samples with every purchase, something no one else was doing at the time.

Business expanded to revenues of $500,000 annually, according to Brand New.

A bath oil called "Youth Dew" skyrocketed the Estée Lauder brand into homes around the country.

Estée developed a bath oil called Youth Dew in 1953, and began selling it for $5 a bottle (compared to other perfumes at the time which retailed from $40-$65, according to Brand New).

She would leave the bottles on the department store counter and encourage women to try out the scent. Sales soared as more customers discovered the Estée Lauder brand through the fragrance.

Youth Dew was also great for the company's bottom line since perfume has better gross margins (80%) than makeup and skin care products (70%).

Throughout all this, Estée and Jo Lauder had two sons together: Leonard and Ronald.

Leonard was born in 1933, and Ronald in 1944.

Both boys became a part of the company throughout their childhood. They would fill jars, deliver packages, type invoices and answer phones in the brand's early years.

Leonard is now worth a reported $8.1 billion, and his brother Ronald is worth $3.6 billion.

In 1958, Estée Lauder reached its first $1 million in sales.

Leonard was the first son to officially join the company in 1958 after completing business school.

That same year, the company made its first $1 million in sales, and moved into a new Manhattan office and production facility in Nassau County, Long Island. They still only had about 13 workers, according to Brand New.

Estée Lauder expanded its line to include allergy tested brand Clinique in 1968.

Ronald Lauder followed his brother and joined the company in the mid-1960s. He was instrumental in establishing the company's Clinique brand in 1968.

The idea was for Clinique to become an in-house competitor with Estée Lauder products. It was the world’s first allergy tested, dermatologist-driven line.

Today, it's one of the most recognizable skin care brands in the world.

The Lauders became society fixtures, and were friends with the Kennedys, British Royalty, and world leaders.

As the Lauder name grew, Estée Lauder and her family acquired a slew of famous friends.

The Lauders would travel around the world for business and socialized with world leaders, actors, and social figures.

Among Estée Lauder's most famous friends were the Duke and Duchess of Windsor, and Jackie Kennedy.

By 1995, the Estée Lauder company hit the New York Stock Exchange for $3 billion.

The Initial Public Offering of The Estée Lauder Companies Inc. Class A Common Stock was on November 16, 1995, at a price of $26 per share.

Today, it's upwards of $65 a share (not adjusted for inflation.)

Last year, Estée Lauder had sales of $9.7 billion, according to its annual report to investors.

Though Estée Lauder herself passed away in 2004, her brand is still strong today. The Estée Lauder company owns 29 additional brands in over 150 countries, including MAC, Clinique, Origins, Bobbi Brown, and Smashbox.

It's also associated with some of the most beautiful faces in the world who have repped for the brand, including Elizabeth Hurley, Ashley Judd, Gwenyth Paltrow, and Chinese model Liu Wen.

The company is now largely run by Leonard, Ronald, and their children.

Like their fathers before them, the Lauder grandchildren were raised with the Estée Lauder brand, and all have rolls within the company.

Jane Lauder, daughter of Ronald, is now the company's Global President and General manager of Origins and Ojon.

Aerin Lauder is now a huge face in the beauty and fashion industries.

The sister of Jane, Aerin Lauder is a regular at society events, fashion shows, and premieres. She is currently the Style and Image Director at Estée Lauder and oversees all advertising, packing, and visual merchandising.

She's known for her sense of style and fresh face. In 2012, she even unveiled her own eponymous lifestyle brand Aerin that sells makeup, home goods and accessories.